Yifei (Efay) Liu, B.S. Pharm, M.S., Ph.D.

Associate Professor

UMKC School of Pharmacy
2464 Charlotte Street
HSB 4248
Kansas City, MO 64108

Phone: 816-235-6820
Email: liuyif@umkc.edu



Dr. Liu is a tenured associate professor at the UMKC School of Pharmacy, and a graduate and doctoral faculty member at the UMKC Henry W. Bloch School of Management.  He has a B.S. in pharmacy from West China University of Medical Sciences, and an M.S. and a Ph.D. in pharmaceutical socioeconomics from the University of Iowa.  Dr. Liu has had over 40 publications (ORCID iD: https://orcid.org/0000-0003-3597-8706), and has taught a multitude of topics in the areas of U.S. health care system, health care marketing, pharmacy practice management, health economics, and health care policy.  He is the implementation co-lead in the Opioid Management Project of the Kansas City Quality & Value Innovation Consortium (QVIC).  He serves as an associate faculty in the postgraduate year 2 (PGY2) Western Missouri Psychiatric Residency Program at the Center for Behavioral Medicine, and a preceptor in the postgraduate year 1 (PGY1) community pharmacy residency program at UMKC and Walgreens local specialty PGY1 community residency program at Truman Medical Center.  Dr. Liu is an editorial board member of Advances in Therapy, and an advisory board member of Dermatology and Therapy.  He was an editorial board member of Journal of the American Pharmacists Association from 2014 to 2017, and of Research in Social and Administrative Pharmacy from 2015 to 2017.  Dr. Liu has served on committees of the UMKC School of Pharmacy, UMKC, and professional associations, such as the School of Pharmacy Promotion and Tenure Committee, School of Pharmacy Research Advisory Council, School of Pharmacy Graduate Programs Committee, UMKC Interdisciplinary Ph.D. Executive Committee, and APhA-APRS (American Pharmacists Association–Academy of Pharmaceutical Research and Science) Policy Standing Committee.  As the president of the UMKC Chinese Scholars Association from 2017 to 2019, he facilitated the collaboration between the association and Edgar Snow Memorial Foundation.

Research interests:

  1. Behaviors of patients or health professionals in the health care system;
  2. Marketing activities in the health care system, including the implementation, marketing, and evaluation of pharmacy services;
  3. Patients’ health outcomes.