Yifei (Efay) Liu, B.S.Pharm, Ph.D.

Associate Professor

UMKC School of Pharmacy
2464 Charlotte St.
HSB 4248
Kansas City, MO 64108

Phone: 816-235-6820
Email: liuyif@umkc.edu



Dr. Liu is a tenured associate professor at The University of Missouri – Kansas City (UMKC) School of Pharmacy, and a Graduate and Doctoral Faculty Member at UMKC Henry W. Bloch School of Management.  He has a B.S. in Pharmacy from West China University of Medical Sciences, and an M.S. and a Ph.D. in Pharmaceutical Socioeconomics from The University of Iowa.  Dr. Liu has had over 30 peer-reviewed journal publications, and a book chapter titled “Pharmacists and U.S. Health Care” in the book of Pharmacy and the U.S. Health Care System (4th ed.).  Dr. Liu has taught a multitude of topics in the areas of U.S. health care system, health care marketing, pharmacy practice management, health economics, and health care policy.  He serves as an Associate Faculty in Post Graduate Year 2 (PGY-2) Western Missouri Psychiatric Residency Program at Center for Behavioral Medicine.  He also serves as a preceptor in Post Graduate Year 1 (PGY-1) Community Pharmacy Residency Program at UMKC, and Walgreens Local Specialty PGY-1 Community Residency Program at Truman Medical Center.  Dr. Liu is an editorial board member of Advances in Therapy, and an advisory board member of Dermatology and Therapy.  He was an editorial board member of Journal of the American Pharmacists Association from 2014 to 2017, and of Research in Social and Administrative Pharmacy from 2015 to 2017.  At UMKC, Dr. Liu has served on committees of School of Pharmacy, UMKC, and professional associations, such as School of Pharmacy Committee of Promotion and Tenure, School of Pharmacy Research Advisory Council, School of Pharmacy Committee of Graduate Programs, UMKC Interdisciplinary Ph.D. Executive Committee, and APhA-ARPS (American Pharmacists Association – The Academy of Pharmaceutical Sciences and Research) Policy Standing Committee.  He is the President of UMKC Chinese Scholars Association from 2017 to 2019, and he has facilitated collaboration between the association and Edgar Snow Memorial Foundation.

Research interests:

  1. Behaviors of patients or health professionals in the health care system;
  2. Marketing activities in the health care system, including the implementation, marketing, and evaluation of pharmacy services;
  3. Patients’ health outcomes.